Marketing Associate

Position:  Marketing Associate

Location:  Crystal City, VA

Nature & Scope:  The Marketing Associate will assist the Strategic Marketing team in the execution of NCB’s marketing and communications goals including:

• Line of business and product marketing
• External and internal communication
• Brand implementation and management
• Tradeshow, event planning and organization
• Social media and web strategy

Responsibilities Include: 

The Marketing Associate position is responsible for the following day-to-day duties:

• Conference/ Event Planning Support 
  • Assist in the management of all tradeshows for NCB (collateral material, booth, registration, and shipping)
  • Assist with producing all materials necessary for conferences, events and mailings. 
  • Research, source and negotiate giveaway items that are on brand and useful for specific event. 
  • Receive and manage inventory of items and distribute as necessary. 
   
• Corporate and Internal Communications 
  • Assist in monthly PR reports and press releases.
  • Track industry news.
  • Work on projects to increase internal communications (intranet, internal promotions).
  • Assist in organizing NCB’s annual events including annual meeting and congressional briefings.
  • Assist in the management of collateral material for lines of businesses and products including brochures, fact sheets, tombstones and case studies.
   
• Electronic Marketing and Communications
  • Ensure data integrity of email marketing lists
  • Assist in the development of messages for email marketing campaigns.
  • Track the effectiveness of marketing campaigns
  • Collaborate with designer and Strategic Marketing team on the creative design of email campaigns and eNews stories.
  • Assist in managing NCB’s web content.  Review NCB’s website pages for outdates or incorrect information. 
  • Identify opportunities to add new, useful information. 
  • Assist in tracking and analyzing web analytics, and modify content in response.
   
• Social Media 
  • Assist in managing and promoting NCB’s social media sites, including Twitter and Facebook
    and LinkedIn.
  • Assist with research of social media in all sectors.
   
• Google Adwords- SEO 
  • Manage NCB’s adwords strategy and effectiveness
  • Monitor competitive data and offer ideas for improvement
   
• Administrative Duties 
  • Managing invoice payments
  • Shipping packages on request
  • Updating and maintaining databases and spreadsheets
  • Updating and maintaining NCB in the news binders
  • Photo library management including procuring electronic, high resolution before and after pictures for key/headline projects, uploading to share drive, in organized and well-labeled fashion.
   

Minimum Qualifications: 

• Bachelors' Degree in Marketing or Communications
• 2-3 years of related experience in marketing or communications
• Excellent written and oral presentation skills and avid communicator and a team player
• Experience in financial services or cooperative industry preferred
• Proficiency in Windows Suite of Word, Excel and PowerPoint
• Internet Skills (research tool, web site development),
• Social Media capabilities including: Facebook, Twitter, YouTube and LinkedIn
• Knowledge of email marketing platforms  (MagnetMail or Similar), web content management system and webinar technology.

If you are interested in applying for this position, please submit your resume to ncbvajobs@ncb.coop.